We are back with the 10x growth marketing tips! (You can read Part 1 here).
You’ve heard about guest postings, and you’ve been on shady websites selling backlinks. This never works in the long run and, even in the short run, hurts your brand more than it helps.
10x Marketers understand the value of publishing periodically over haphazardly/ad hoc. Google’s E-A-A-T update heavily rewards brands that publish once a week for 6+ months. And most of all, writing helps you engage with your target audience, and boost retention.
So, who will write engaging content by the dozen during the holiday season?
What if I tell you that those content pieces have already been written?
That's right! Your content team has churned out excellent posts over the past few years. Simply pick the top 12 posts that have your target keywords, and:
- Put them in a spreadsheet
- Buy HackerNoon credits
- Send them to us!
With our Business Blogging Distribution, each post comes with human editorial review, audio distribution (via web, mobile app, & major podcast players), 13 language translations, social media promotion and more. Some example customers in this program include: Amazon IVS, InDrive, Heroku, and MinIO.
With our distribution engine, the companies working with us see 8k-10k reads per story! That’s a puff of new life breathed into your existing content library.
Thanks to the canonical on each story, your rank on SERPs jumps manifold - partly due to being republished on HackerNoon and partly due to the lull in fresh content coming out in Nov-Dec-Jan.
I know what you are wondering: What if we DON'T have a content or marketing team to do the work you described above. Well, worry not. I guess you'll have to tune in next week for Part 3 and the final edition of this 10x Marketer Article Series!
Cheers,
Team HackerNoon